Campaign Categories
Best Corporate Internal Comms or Employee Engagement Campaign
Let's Go!
Golin
Client: The Magnum Ice Cream Company
The Magnum Ice Cream Company (TMICC) used the "Let's Go!" internal communications campaign to transform its public listing across three stock exchanges into a deeply personal celebration for 19,000 employees worldwide. Day 1 was about employees taking ownership of their collective future as part of the world’s largest ice cream compan...
Tiny Patients, Big Breakthroughs
Novartis
Novartis is one of a handful of major pharmaceutical companies developing new medicines for malaria and neglected tropical diseases, and does so through a dedicated Global Health unit, operating on a largely not-for-profit basis. Yet, few Novartis employees are directly involved in this work, and the role of the Global Health unit was...
Employee ownership: Shaped by all, Shared by all
Mott MacDonald
How do you engage 17,000 employees across 50 countries in the most sensitive change in your company’s history – under strict confidentiality and in just six months? Our answer: a bold, human-centred campaign that transformed a functional update into an emotional story: Shaped by all, Shared by all. The challenge was clear: our employe...
Empowering AI learning through M-AI
H/Advisors
Client: Boehringer Ingelheim
Boehringer Ingelheim recognised that while AI is transforming workplaces globally, its own lacked confidence, skills, and visibility of best practices. To close this gap and accelerate adoption, H/Advisors was brought in to develop and launch M-AI, a global internal communications campaign designed to educate, empower, and embed AI cap...
Launching and embedding Capita’s new values
Capita
Capita embarked on a cultural transformation to embed new values shaped by colleagues, aligning our people strategy with business objectives. Recognising that authentic values drive engagement and innovation, we adopted a bottom-up approach, inviting input from across our 32,000-strong workforce in eight geographies. Over 12,000 collea...
Momemtum's 25th Anniversary
Momentum Services
On 1 June 2025, Momentum celebrated a remarkable milestone: 25 years as Eurostar’s exclusive hospitality partner. More than an anniversary, it was an opportunity to unveil our refreshed brand identity and narrative, while honouring the 1,000 employees who have shaped our story. Over one month of celebrations, recognition, and storytel...
Stallergenes Challenge
CLAI SEC Newgate France
Client: Stallergenes Greer
To mark its 10th anniversary following the merger of Stallergenes and Greer and building on more than 120 years of combined expertise in allergies and allergen immunotherapy, Stallergenes Greer launched the Stallergenes Greer Challenge, an innovative internal communication campaign designed to engage a geographically and culturally div...
Van Chat
Severn Trent
Van Chat is a groundbreaking internal podcast that’s transformed how we engage our 10,000-strong workforce – of which 6,000 are frontline. The weekly bitesize video/audio podcast quickly became the company’s highest performing internal content format, achieving nearly 50,000 unique views and an exceptional 4.6/5 rating. Designed around...
Best Crisis or Issues Management
NIE Networks Communications & Engagement Team; Storm Éowyn Crisis Response
Northern Ireland Electricity Networks
In January 2025, Northern Ireland faced its most severe storm this century which caused catastrophic damage to the electricity network, leaving over 326,000 homes and critical infrastructure, including hospitals, water pumping stations, and telecoms without power. NIE Networks immediately mobilised its largest-ever storm response whil...
Building Global Issues Management for The Magnum Ice Cream Company
Golin
Client: The Magnum Ice Cream Company
When a crisis threatened Magnum's global reputation and flagship Cannes Film Festival activation, Golin's rapid response not only contained the damage but prompted a complete transformation of The Magnum Ice Cream Company’s global crisis management playbook and capabilities across its portfolio. Delivering a fresh approach for the newl...
Co-op Cyber Crisis
CDR
Client: The Co-op
In April 2025, Co-op experienced a sophisticated criminal cyberattack that temporarily shut down key systems. As the UK's leading convenience retailer and largest co-operative, the incident presented immediate reputational risks to customer trust, member confidence and business continuity during heightened public sensitivity around ret...
Headlam Turning Point
The Remarkables
Client: Headlam
Headlam, the UK’s leading flooring distributor and a FTSE-listed company, faced one of the most complex and high-risk transformations in its history. The business was consolidating 32 long-standing local trading businesses into one unified structure, placing the customer at the centre of a new growth strategy. The backdrop was unforgiv...
Best Handling of a Merger, Acquisition or Restructure work
We shine brighter together
Aviva
Aviva is one of the UK’s leading insurance, wealth, and retirement businesses, serving over 20m customers across the UK, Ireland, and Canada. Our purpose is simple: to be with you today for a better tomorrow. Our strategy focuses on becoming capital-light, investing in opportunities that deliver strong returns without heavy capital exp...
Creating a UK National Food Campaign
MHP Group
Client: Bakkavor
MHP advised FTSE250 food producer, Bakkavor, on its recommended £1.2bn acquisition byGreencore, in one of the highest-profile UK corporate transactions of 2025 - set to create a £4bn revenue convenience food leader. We successfully managed a major leak of the plans to Bloomberg, before developing and articulating the strategic rational...
Integrated financial and corporate communications strategy for a contested M&A situation
Sodali & Co
Client: Primary Health Properties (PHP)
Sodali & Co was appointed by Primary Health Properties (PHP), a FTSE 250 healthcare REIT, to support its contested acquisition of Assura plc in the face of a recommended all-cash bid from a private equity consortium backed by KKR and Stonepeak. The challenge was acute: PHP was initially disadvantaged by the Assura Board’s endorsement o...
Sales of Interconnect and Detection
Smiths Group plc
Smiths Group’s divestment of its Interconnect and Detection businesses represents a best-in-class example of a decisive communications strategy around a complex transformation programme. Following a new corporate strategy roll-out in January 2025, Smiths committed to refocusing the Group through the strategic divestment of two core bus...
Together for a unified, stronger European capital market
V+O Greece (SEC Newgate Group)
Client: Euronext
Euronext’s acquisition of the Athens Stock Exchange was a milestone project with great significance on Greece’s capital market, investor community, and national competitiveness within Europe’s financial ecosystem. The project unfolded in a fast‑moving and highly sensitive environment, requiring absolute confidentiality, precision, and ...
Best Handling of an IPO
Verisure’s Milestone Nasdaq Stockholm Listing
Verisure
Verisure, the world’s leading provider of professionally monitored security services by customers served, listed on Nasdaq Stockholm on 8 October 2025. The IPO became Sweden’s largest in 25 years and Europe’s biggest since 2022. The moment demanded flawless end-to-end communication to manage intense media interest, market expectations...
Project Marlin
Aspen Insurance
Aspen’s return to the public markets in May 2025 marked one of the most significant corporate milestones of the year within the insurance and capital markets sectors. The company delivered an upsized New York Stock Exchange (NYSE) listing - the first IPO following ‘Liberation Day’ - that raised US$ 400 million and valued the business ...
The communication campaign for the Cris-Tim Family Holding IPO
Rogalski Damaschin Public Relation
Client: Cris-Tim Family Holding
With a 33-year presence in the industry, Cris-Tim is the leader in the Romanian cold cuts and ready meals markets. 2025 is a milestone in its history as it is the year the company entered the capital market. The decision to transform into a publicly traded company was a move with high stakes, given its major investment plan, with the g...
Best Pharmaceutical/Healthcare Product Launch
Chew Plants not Plastic
W Capital
Client: Nuud
For founder-led start-up Nuud Chewing Gum, W Capital didn’t just launch Nuud as a healthy alternative, it chewed up Big Gum and spat them out – putting a spotlight on the public health scandal of existing chewing gum brands and making made Britain and the government question what it’s been unknowingly sticking in its gob since 1899. ...
Coartem Baby
Novartis
In 2025, Novartis set out to launch a medicine for a population that science forgot: Coartem Baby, the first antimalarial designed for newborns and young infants. Malaria is a deadly disease that kills more than 600,000 people every year, three quarters of them children. But due to a longstanding misconception that young infants are p...
cobas Mass Spec Solution Launch
Roche Diagostics
The launch of Roche’s cobas® Mass Spec solution was trailblazing for two reasons. First, for the breakthrough it marked in diagnostics, with the introduction of the first fully automated mass spec solution, critical for scaling high-quality testing and expanding access to routine labs. Second, for its innovative launch design, which se...
The Launch of Bupa's Medication Check
Bupa
The BGIUK Corporate Affairs team launched Bupa’s first to market Medication Check product; a pioneering ‘genomic’ DNA test that offers personalised guidance on the effectiveness of over 100 common medications, helping people get the right medicine, at the right dose, first time. Through highly targeted media activity, use of Bupa a...
Best Pro-Active Lobbying Campaign on an Issue or Cause
Rare Cancers Bill
H/Advisors Cicero
When H/Advisors Cicero Partner Sonia Khan reached out to MP Scott Arthur after her husband’s 14-year battle with brain cancer, she helped drive national momentum behind the Rare Cancers Bill - the first UK legislation aimed at improving early diagnosis, data collection and research funding for rare cancers. For the Bill to stand a chan...
Bringing Captives Home
Luther Pendragon with the London Market Group
In the Labour Government's first year, Luther Pendragon led a groundbreaking lobbying campaign for the London Market Group (LMG) to establish a UK captive insurance regime, unlocking access to a global market projected to reach $160 billion by 2030. This achievement overcame political transition, regulatory complexity, and longstanding...
Chew Plants not Plastic
W Capital
Client: Nuud
For founder-led start-up Nuud Chewing Gum, W Capital didn’t just chew up Big Gum, we spat them out. Through a high profile, high stakes pro-active lobbying campaign, we made the government and the British public question what they have been unknowingly sticking in its gob since 1899. Through a combination of science-based strategy and...
Extending the right of teachers to be accompanied in workplace disputes
Woburn Partners
Client: Edapt
Edapt appointed Woburn Partners to help modernise a long-settled area of employment law by extending the statutory right for teachers to be accompanied in workplace disciplinary and grievance proceedings. The aim was simple but ambitious: to widen choice and access to professional support for teachers, in step with the Government’s wid...
Fairer Energy Future
SEC Newgate UK
Client: An alliance of organisations across the energy sector and affected industries
SEC Newgate UK, working with an alliance of organisations across energy and affected industries, ensured that a damaging change to how the UK’s energy market operated was stopped and future energy investment and jobs across the country were preserved. This was against high-profile vested interests, led by Octopus Energy, and a Secret...
O2 and the Fight for Fairer Ticketing
Virgin Media O2 with Hope & Glory and Broadcast Revolution
With UK music fans routinely exploited by touts, bots and inflated resale prices – and trust in live events ticketing breaking point – O2 stepped forward with a bold, evidence-led and culturally resonant campaign to fight for fairer ticketing. Across the year, O2 ran a sustained, insight-led lobbying campaign that fused public affair...
The Home Age
MHP Group
Client: E.ON
'The Home Age' was an integrated campaign to highlight the transformative potential of battery storage to tackle fuel poverty. The campaign achieved awareness, trust and advocacy among hard-to-reach energy policy audiences. The project integrated content and experiential activations, using E.ON’s groundbreaking trial in the city of Cov...
Best Public Health Awareness Campaign
Auntie Army
Golin
Client: Specsavers
Glaucoma is the leading cause of avoidable sight loss, with African-Caribbean communities at up to four times higher risk. Late diagnosis is a key issue and Specsavers set out to change that - not by speaking at communities, but by empowering the voices already trusted within them. Enter the Auntie Army, led by the incomparable Brenda ...
No Stone Unturned: A Community-Led Campaign to Raise Awareness of PH1
Intent Health
Client: Alnylam Pharmaceuticals
The 'No Stone Unturned' campaign addressed Primary Hyperoxaluria Type 1 (PH1), a rare genetic kidney disease that is silently prevalent within the South Asian community. This community faces significant health inequities, including poor kidney health outcomes and a 3-5 times higher likelihood of kidney failure. The campaign was a par...
Already Doin' It
Cirkle
Client: Chemist4U
Chemist4U set out to stand against bullying and shame in the GLP‑1 conversation, shifting focus from what people lose to what they gain: confidence, health and control. We built a culture-led campaign fronted by DJ Fat Tony and Amy Tapper, supported by paid/gifted social and influencers to spark empathetic discussion and challenge judg...
Chew Plants not Plastic
W Capital
Client: Nuud
For founder-led start-up Nuud Chewing Gum, W Capital put a spotlight on a public health scandal that made Britain and the government question what it’s been unknowingly chewing on since 1899. Through a combination of science-based strategy and politically charged creative, we raised awareness of a filthy secret that the industry’s bee...
DRINKiQ x UKMSA Mission: Shoulder to Shoulder
Blurred
Client: Diageo
For many, alcohol consumption doesn’t increase in later life in a vacuum. It does so because of a vacuum. Children leaving home, retirement and bereavement can leave men with a purpose-shaped hole, and time once spent active and together becomes time spent more idly: on the couch or at the pub. For many, one or two drinks a week can be...
Fake Toys, Real Harms
Lansons Team Farner
Client: Intellectual Property Office
“Fake Toys, Real Harms” protected children by changing how we understand - and respond to - the very real health risks posed by counterfeit toys. Delivered by the Intellectual Property Office (IPO) and Lansons, the campaign challenged a critical misunderstanding: that fake toys are not a real risk, they’re a compromise. It meant unsa...
Longitude Prize on ALS
Seven Consultancy
Client: Challenge Works
1 in 300 people in the UK will develop motor neurone disease (MND) and 90% will have the most common form, ALS. Available treatments extend lives only by a few weeks; there is no cure. With such limited treatments available, Seven worked with innovation prize experts, Challenge Works and the MND Association, to launch a £7.5m global c...
Best Use of Content
The Connection Test
Golin
Client: SquareTrade
How much do you care about your phone? We created ‘The Connection Test’, a world-first biometric experiment to show people’s emotional response to items they care about, including their phones. Revealing that emotional reactions to devices matched - and even exceeded - responses to pets, sports memorabilia, and loved ones. This thumb-s...
Daisy vs the Scammers
Virgin Media O2 with VCCP faith and Broadcast Revolution
With tens of thousands of Brits targeted by scammers every day and telecoms companies at the sharp end of this fraud epidemic, Virgin Media O2 (VMO2) devised a bold, front footed and well-researched ‘Swerve the Scammers’ campaign. Against its three key strategic pillars of amplification, action, and awareness, across the year the pre...
Fixing the Broken Chain
MHP Group
Client: Santander
We worked with leading economists to create an agenda-setting report that diagnosed the problems in the UK’s homebuying system – and the actions required to fix it. Our targeted, multi-channel content strategy secured top-level engagement with government and positioned Santander UK as a responsible leader in the sector. Santander UK ...
Fragments of Hope
The Romans
Client: UK4UNHCR
With over 122 million people forcibly displaced around the world, UK for UNHCR tasked us with creating a compelling campaign to mobilise the British public in support of refugees for Refugee Week in the face of growing negative sentiment in the press. 'Fragments of Hope' turned a ritual we can all relate to - tea - into a deeply movi...
Hollywood and the Gender Investment Gap
Lansons Team Farner
Client: eToro
In the UK, the gender investment gap stands at £678 billion – roughly the size of Switzerland’s economy. Despite growing awareness, it remains stubbornly persistent. We partnered with trading and investing platform eToro to launch an ambitious integrated campaign to address the issue by sparking fresh, engaging conversation and driving...
M&G uses the power of music to make investing accessible
M&G
M&G’s unique model – long-term capital from our £68bn PruFund range, actively managed by our Asset Management business for 500,000+ customers – is a competitive strength. But for many, it wasn’t clear that pension savings don’t sit still: they drive innovation, impact and growth across the real economy. The challenge: simplify this sto...
One In Fifty
LSEG Risk Intelligence
One in Fifty is LSEG Risk Intelligence’s content-led campaign exposing the hidden global crisis of child identity theft. A crime that is typically undetected for years, causing lifelong financial and emotional harm. The campaign set out to change industry understanding of this problem and position LSEG as the leading voice on identity ...
The Home Age
MHP Group
Client: E.ON
'The Home Age' was an integrated, content-led campaign to highlight the transformative potential of battery storage to tackle fuel poverty. The campaign achieved awareness, trust and advocacy among hard-to-reach energy policy audiences. The project integrated experiential and digital activations, using E.ON’s groundbreaking trial in th...
Best Use of Media Relations
Hollywood and the Gender Investment Gap
Lansons Team Farner
Client: eToro
In the UK, the gender investment gap stands at £678 billion – roughly the size of Switzerland’s economy. Despite growing awareness, it remains stubbornly persistent. We partnered with trading and investing platform eToro to launch an ambitious integrated campaign to address the issue by sparking fresh, engaging conversation and driving...
Amplifying Peel Hunt’s voice
Sodali & Co
Client: Peel Hunt
Sodali & Co was appointed to elevate Peel Hunt as a champion of UK capital markets reform and to differentiate it from larger investment banks. The objective was not simply to increase coverage, but to support visibility and influence - ensuring Peel Hunt’s views were heard and trusted by policymakers shaping the future of UK markets. ...
Accessible Primark
Primark
At Primark we believe everyone deserves to look and feel good in what they wear. 16 million people in the UK live with a disability, however adaptive fashion - clothing designed with adaptions to meet a wide range of different accessibility needs - has been absent from the high street. Shockingly, it has been widely reported that there...
Daisy vs the Scammers
Virgin Media O2 with VCCP faith & Broadcast Revolution
With tens of thousands of Brits targeted by scammers every day and telecoms companies at the sharp end of this fraud epidemic, Virgin Media O2 (VMO2) devised a bold, front footed and well-researched ‘Swerve the Scammers’ campaign. Against its three key strategic pillars of amplification, action, and awareness, across the year the press...
Ending shadow banning: A call to protect access to women’s health information online
Essity
Essity’s campaign, Ending shadow banning: A call to protect access to women’s health information online, used a two-wave media strategy to expose how women’s health information is suppressed on social media platforms and to drive constructive engagement with policymakers and industry.Wave one established the scale of the issue through ...
Making Dementia Support Accessible
Nationwide and Dementia UK
Nationwide and Dementia UK joined forces to deliver a ground-breaking, earned media only campaign that transformed access to specialist dementia support across the UK. Anchored in Nationwide’s Fairer Futures commitment to supporting those who have been dealt an unfair hand, and Dementia UK’s mission to ensure no family faces dementia a...
The Arton Capital Affluence and Elections Campaign
The Agency Partnership
Client: Arton Capital
Globally, the investment migration market – often known as ‘citizenship by investment’ – is under attack. Political reform drives - even direct curtailment of activities - have put pressure on the entire industry. Challenged with supporting Arton Capital’s desire to maintain this revenue-driving aspect of its services and strengthen th...
Best use of Social Influencers/Creators
Supporting Self Made Success
Lansons Team Farner
Client: Santander
Santander’s Self Made marked a step-change in how financial services engage those traditionally invisible in conversations about wealth. The campaign exposed an opportunity to engage one million people in the UK who grew up in low-income households but are now considered high earners. This isn’t old money – it’s self-made. Earned, no...
Changing Minds on Sustainable Palm Oil
SPQR
Client: Malaysian Palm Oil Council
Palm oil has been subject to much controversy and debate over the last two decades, but is one of the most misunderstood commodities in the world. Public perception had hardened around the belief that palm oil is inherently destructive, shaped by years of activism and headlines. This posed a critical issue for our client, where the sec...
Ending shadow banning: A call to protect access to women’s health information online
Essity
Essity’s campaign ‘Ending shadow banning: A call to protect access to women’s health information online’ used influencers not for promotion but to generate verifiable evidence, exposing how algorithms suppress women’s health content and restrict access to vital information. The work unfolded across two waves. Wave 1 established the sc...
Let’s transform the future
FINN Partners
FINN Partners supported an international, collaborative network of communications professionals in the fields of climate, energy and nature with a campaign designed to engage the ‘moveable middle’ to push policy makers and regulators to invest in, and encourage, the use of renewable energy solutions. The challenge was complex: we had t...
Mo Does Every Job at the Airport
Manchester Airports Group
In an industry-first, Manchester Airports Group (MAG) has been working Mohammed Taher – aka Mo T, The Airport Guy over the last year to showcase the variety of exciting careers on offer across its three airports – Manchester, London Stansted and East Midlands. Mo T has amassed more than one million followers across his social media c...
Young Entrepreneur Fund
Golin
Client: Simply Business
A sizable gap exists between those who want to start a business and those who do, with the entrepreneur gap especially large for young people. Backed by insight that fear of failure is the biggest barrier, we hijacked A-Level Results Day - when success and failure are judged most publicly - to launch the Young Entrepreneurs Fund includ...
Agency and Team Categories
Best In-House Comms Team
British Dental Association
A small team of 5 has moved NHS dentistry from the periphery to a top-tier doorstep issue and frontpage news, putting skillsets in both public relations and public affairs to work in tandem. We have worked to secure the highest levels of political traction for the service in its 77-year history, framing it not merely as an ongoing heal...
Virgin Media O2
Virgin Media O2’s small but mighty External Communications team has achieved its best year yet. It has put innovation and AI at the heart of its work, helped the business meet strategic objectives, secured more quality coverage than its competitors, and ultimately reclaimed its consumer champion crown. Over the entry period, the team ...
BSI (British Standards Institution)
Team BSI, a dynamic nine-person powerhouse led by Jennifer Lipman, has fundamentally transformed BSI's PR and external communications. Moving from reactive B2B comms to proactive, reputation-building initiatives, the team has significantly elevated BSI's global profile, securing regular top-tier media coverage in outlets like the FT, G...
Bupa
The Bupa Global, India and UK (BGIUK) Corporate Affairs team is a compact, diverse, dynamic team of 14 lead by Sangeeta Suthar, Chief Corporate Affairs Officer. It comprises an External Relations team of nine, a Government Affairs team of three and held together by an energetic PA. Together we manage Bupa’s reputation in the UK and a p...
Havas Media Network UK
In 2025, Havas Media Network UK’s Communications team, led by Michael Phillips and supported by Jessica Porter, delivered a transformative year that elevated HMN as one of the most talked-about media businesses. Following a challenging period in 2022, the team implemented a multi-year strategy focused on creating movements, not moments...
M&G
Over the past year, our in-house communications team has demonstrated exceptional performance and achieved significant milestones as part of a new strategy to drive collaboration, consistency and impact, while at the same time improving our levels of engagement. Our refocused strategy reflects feedback from stakeholders on how we can...
Morningstar
In a year defined by market volatility, information overload, and declining trust in financial commentary, Morningstar’s mission to empower investor success was tested. Investors and journalists didn’t need more noise; they needed clarity they could trust. Against this backdrop, the EMEA Corporate Communications team transformed com...
Best In-House Public Affairs Team
THREESIXTY
In a year of economic uncertainty and broadly flat agency growth, THREESIXTY delivered the strongest performance in its near-decade history, demonstrating that a modern corporate consultancy model can outperform the market. In 2025, the agency achieved significant topline revenue growth (37%) across its corporate communications portfol...
Lansons Team Farner
2025 was a step-change year for Lansons. Under new leadership, we accelerated growth, influence and impact. We delivered a 134% uplift in organic growth, invested in a major agency-wide AI programme, rebuilt our creative capability and won highly competitive pitches across an increasingly diversified client base including BT, Legal & G...
MHP Group
MHP advised FTSE250 food producer, Bakkavor, on its recommended £1.2bn acquisition by Greencore, in one of the highest-profile UK corporate transactions of 2025 - set to create a £4bn revenue convenience food leader.We successfully managed a major leak of the plans to Bloomberg, before developing and articulating the strategic rational...
Sodali & Co
In October 2023, Powerscourt Limited was acquired by Morrow Sodali. By July 2024, the combined business launched as Sodali & Co, creating a global advisory group of 400 professionals serving more than 2,000 clients in 70 countries. Our objectives for 2025 were ambitious: to enter the top four City agencies, expand our FTSE350 client ...
Best Integrated Agency
MHP Group
MHP Group is an integrated corporate affairs agency, specialising in technology, health and financial services clients in particular. This year, we rebuilt our offer around a new creative studio and upgraded tech stack, to deliver cut-through campaigns and AI-led consultancy. The result was strong growth, standout Masterbrand work and ...
Cavendish
Cavendish’s Corporate Affairs division unites Brand Communications, Government Relations, and Health & Tech into a seamlessly integrated offer that helps our clients lead with clarity, authenticity and purpose amid increasing disruption. Drawing on deep expertise in politics, media, digital engagement, branding and storytelling - suppo...
Lansons Team Farner
2025 was a step-change year for Lansons. Under new leadership, we accelerated growth, influence and impact. We delivered a 134% uplift in organic growth, invested in a major agency-wide AI programme, rebuilt our creative capability and won highly competitive pitches across an increasingly diversified client base including BT, Legal & G...
Best Agency
New Agency
People Categories
Agency Professional of the Year
Sarah Gordon, Group Managing Director
Virgo Health
The numbers speak for themselves. Since Sarah Gordon took the mantle at Virgo, the agency has enjoyed four consecutive years of double-digit growth, won numerous awards including PRWeek’s Healthcare Agency of the Year and Communique’s Healthcare Consultancy of the Year and doubled Virgo’s largest accounts while adding new clients to th...
In-House Professional of the Year
Olivia Warner, Senior Manager, UK Portfolio Communications & Public Affairs
Johnson & Johnson
Olivia has delivered an exceptional year of transformational impact, leadership, and innovation as UK Portfolio Communications & Public Affairs Lead at Johnson & Johnson (J&J), pairing strategic clarity with operational excellence to achieve standout earned media outcomes and elevate J&J’s reputation in the UK. Recognised as a trusted ...
Newcomer of the Year - In-House or Agency
Zak Wagman, Senior Account Executive
Grayling UK
One of the best hires we’ve ever seen’. That’s the verdict on Zak Wagman, our nominee for this award, from senior managers in Grayling’s award-winning public affairs team. Since his arrival as a newcomer to the industry last year, Zak has consistently delivered at a level far beyond that of a freshly-minted Account Executive – resultin...
Emily Wheeler, Public Affairs Manager
UK Finance
In just two years, Emily Wheeler has transformed UK Finance’s public affairs capability, delivering influence and impact far beyond her experience level. Promoted to Manager in May 2025, she has combined strategic judgement with exceptional delivery during a politically volatile period for the country and economy. Representing over 3...
Hannah Sneath, Senior Associate
H/Advisors Cicero
Hannah joined H/Advisors Cicero in early 2024 as an Associate and was promoted to Senior Associate just 12 months later - an exceptional trajectory that reflects her skill, initiative and leadership potential. In just 18 months, she has become an indispensable member of the public affairs team, trusted to lead client relationships, del...
