Alicia Edmonds-Smith

Alicia is a strategic communications leader renowned for building and transforming reputations for some of the world's most high-profile businesses. She currently leads Communications for Snap across EMEA, shaping how the company shows up in markets from the UK and France to Germany, the Nordics, the Netherlands and the Middle East. Before joining Snap, Alicia spent over a decade at Teneo, advising leadership teams at brands including Sky, Instagram, Roche and Coca-Cola. She's led global reputation turnarounds, award-winning campaigns and guided businesses through moments of change, challenge and growth. Driven by difference, Alicia is passionate about creativity, collaboration and inclusion. A strong advocate for DEI and social mobility, she believes that diverse perspectives make communications more powerful, authentic and meaningful.