Selena Callas

Selena is a reputation specialist with extensive experience advising senior, global business leaders across all sectors from technology, financial services, FMCG, retail and energy. She combines strategy and creativity with a deep understanding of the demands of business leaders today, to help organisations craft compelling narratives and impactful campaigns that engage multiple stakeholders, from customers, employees, policymakers to investors. Her passion is in helping leaders build their company's reputation and mitigate reputational risk, to drive real value for their businesses. She joined Edelman in September 2025 from Teneo (and previously Blue Rubicon), where she latterly led the Campaigning team.